Brand & Design · Video Production
ham choi
- Client
- ham choi
- Year
- 2025
- Role
- Photography/ Social production
Challenge
Translating Vietnamese heritage and the carefree "Ham Choi" spirit into diverse garment categories and festive campaigns that resonate with youth culture in the US.
Approach
Decoded everyday Vietnamese behaviors into dynamic photoshoot posing, directing a dedicated Year of the Horse Tet campaign alongside motion - driven social product videos.
Outcome
Delivered a complete Tet product photo asset bank and social video series showcasing garment details, fit, and lifestyle styling.
hAM CHOI
Ongoing social content production featuring motion-focused product showcases, campaign drops, and aesthetic lifestyle styling.
Credits
- Creative Direction
- Placeholder Name
- Systems
- Placeholder Name