Brand & Design
CR Vietnam
A browser-native racing sequence built to run on a mid-range phone.
- Client
- CR VIETNAM
- Year
- 2025
- Role
- Marketing, Social production
Challenge
Localizing a premium French haircare brand to Vietnam by justifying its high price point and making unfamiliar hero ingredients relatable to local hair needs.
Approach
Immersed in brand training, analyzed global guidelines, and tested products firsthand to translate complex formulations into climate-tailored routines and accessible educational content.
Outcome
Delivered a localized social content framework that balanced scientific education with luxury aesthetics, establishing strong market credibility and consumer trust.
CR VIETNAM
Translating the brand’s luxury French heritage into a cohesive, education-driven social feed that builds local trust and engagement.
Credits
- Technical Direction
- Placeholder Name
- Environment
- Placeholder Name